Holly Yager, Registered clinical Counsellor

Holly Yager is the owner/director of Well Woman Counselling, and is a BC Registered Clinical Counsellor and a Canadian Certified Counsellor in Vancouver, with a specialized focus on reproductive health and fertility with over 15 years experience. In addition to private practice, Holly has experience as a clinical counsellor at BC Women's Hospital + Health Centre in the areas of specialized women's health (REI/IVF, chronic pelvic pain & endometriosis, recurrent pregnancy loss, reproductive & sexual health, birthing options). In the past, Holly gained valuable experience as the in-house counsellor at the BC Women's Centre for Reproductive Health's fertility/IVF clinic, and as an intern at the BC Reproductive Mental Health Program. She has a Master's degree in Counselling Psychology from UBC, and is a member of the BC Association of Clinical Counsellors, the Canadian Counselling & Psychotherapy Association, the Canadian Fertility & Andrology Society, and the American Society for Reproductive Medicine. In addition to providing individual and couples therapy, Holly facilitates group therapy and education workshops, and she presents lectures on fertility, perinatal loss, and pelvic pain. She has also co-authored a number of published journal articles and book chapters on infertility and on pelvic pain.

Specialized focus on reproductive health & fertility counselling:

  • Infertility, fertility treatments (IVF, IUI, etc.)
  • Third-party reproduction counselling for egg/sperm/embryo donation and gestational surrogacy
  • Third-party reproduction reports for IVF clinics following CFAS/ASRM/AHR Act guidelines
  • Family building options (donor conception, surrogacy, adoption, single/LGBTQ+ options)
  • Coming to terms with childlessness, or deciding on child-free living
  • Pelvic pain (sexual pain, vulvodynia/PVD, endometriosis; Chronic pain/Central Sensitization)
  • Pregnancy/perinatal loss (miscarriage; late-term, stillbirth, neonatal loss; terminations)
  • Pregnancy decision-making and post-abortion support (pro-choice)
  • Support during pregnancy, postpartum, and the transition to parenthood
  • Perinatal/postpartum depression and anxiety
  • PMS and PMDD (premenstrual dysphoric disorder)
  • Menopause/peri-menopause, and premature ovarian failure support

Other areas of focus:

  • Anxiety & panic; Depression; Grief & loss; Life & career transitions; Stress reduction
  • Personal growth; Self-esteem;Assertiveness; Boundaries; Relationship concerns 

Counselling approach:

Holly works from a person-centered, feminist perspective where clients are the experts on their own lives and where an open collaboration between client and counsellor is key. Holly is known for her professional, yet open and relaxed approach that allows clients to feel at ease.

Holly uses a variety of effective, evidence-based psychotherapies and techniques:

  • Cognitive Behavioural Therapy (CBT); Mindfulness-Integrated CBT (MiCBT)
  • Emotion-Focused Therapy (EFT)
  • Eye Movement Desensitization and Reprocessing (EMDR)
  • Motivational Interviewing (MI); Solution-Focused Therapy (SFT)


  • M.Ed (Couns.Psych.), University of British Columbia; BA.Adv (Psych.), University of Manitoba

Contact Holly:

  • Pleaseemailor call our office and our assistant will be happy to book an appointment for you.Holly is not available for online booking.
  • Hours: Tue 5pm-9pm || Wed 2pm-9pm || Thu 6pm-9pm || Fri 830am-4pm.