Holly Yager, Registered clinical Counsellor

Holly Yager is the owner of Well Woman Counselling, and a BC Registered Clinical Counsellor and Canadian Certified Counsellor in with a specialized focus on reproductive health and fertility. In her Vancouver private practice, Holly sees individuals and couples who are experiencing infertility, assisted conception, third-party reproduction, pregnancy loss, perinatal/postpartum mood concerns, and sexual & pelvic pain.

Holly also has 15 years experience as a clinical counsellor in Specialized Women's Health (REI & IVF; chronic pelvic pain & endometriosis; recurrent pregnancy loss; reproductive & sexual health; birthing options) at BC Women's Hospital + Health Centre. Holly was the in-house counsellor at BC Women's Centre for Reproductive Health's IVF clinic, a counselling intern at the BC Reproductive Mental Health Program, and a counsellor at various women's clinics and at Options for Sexual Health.

Holly has a Master's degree in Counselling Psychology from UBC, and is a member of the BC Association of Clinical Counsellors and the Canadian Counselling & Psychotherapy Association. She is also an active member of the CFAS and the ASRM. In addition to providing therapy, Holly facilitates group workshops, presents lectures to professionals, has co-authored published journal articles and book chapters, and participates in regular professional development.

Specialized focus on reproductive health & fertility counselling:

  • 3rd-party reproduction counselling for recipients of egg/sperm/embryo donation, and gestational surrogacy
  • 3rd-party reproduction counselling for donors of eggs/sperm/embryos, and for gestational carriers/ surrogates
  • 3rd-party reproduction assessments and reports for IVF clinics in BC, Canada, and US
  • Family building options for couples, singles, LGBTQ+ options
  • Assisted conception & fertility treatment support during IVF/IUI
  • Infertility support; Coming to terms with "involuntary childlessness"
  • Deciding on living "child-free by choice"
  • Pelvic pain & sexual pain (vulvodynia/vestibulodynia/PVD; chronic pain; endometriosis)
  • Pregnancy loss/perinatal loss (miscarriage; stillbirth; neonatal loss; terminations)
  • Pregnancy decision-making; post-abortion support (pro-choice)
  • Support during pregnancy, postpartum, and the transition to parenthood
  • Perinatal/postpartum depression and anxiety
  • PMS and PMDD; menopause/perimenopause
  • Premature ovarian failure and diminished ovarian reserve support

Other areas of focus:

  • Anxiety & panic; Depression; Grief & loss; Life & career transitions; Stress reduction
  • Personal growth; Self-esteem; Assertiveness; Boundaries; Relationship concerns

Counselling approach:

Holly works from a person-centered perspective where clients are the experts on their own lives, and where an open collaboration between client and counsellor is key. Holly is known for her professional, yet open and relaxed approach that allows clients to feel at ease.

Holly uses a variety of evidence-based psychotherapies and techniques, including:

  • Cognitive Behavioural Therapy (CBT);  Mindfulness-Integrated CBT
  • Emotion-Focused Therapy;  Eye Movement Desensitization and Reprocessing (EMDR)


  • M.Ed (Couns.Psych.), University of British Columbia;  BA.Adv (Psych.), University of Manitoba

Contact Holly:

  • Send an email to our virtual  assistant who will be happy to book an appointment for you. 
  • Hours: Tue 5pm-9pm ~ Wed 2pm-9pm ~ Thu 6pm-9pm ~ Fri 830am-330pm.